Purpose and Design
Portfolio by JD Doctolero
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Quartr Bags and Accessories

Quartr is a brand that aims to materialize the values between functionality and aesthetics. A brand with a range of products suited and designed for each type of commuter in the city. 

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 I’d say my foundation and passion in branding and product design accidentally came out of this college thesis. The category for this piece was under “fashion design” until it evolved into a full blown branding project. Since then, I've always treated every branding as a college thesis- the right research, the right marketing, and honest design are what makes a project successful.

I’d say my foundation and passion in branding and product design accidentally came out of this college thesis. The category for this piece was under “fashion design” until it evolved into a full blown branding project. Since then, I've always treated every branding as a college thesis- the right research, the right marketing, and honest design are what makes a project successful.

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