The company was founded in 2009 with the focus on client growth. Now with a good amount of accounts, Fineline wanted a rebrand as a public expression of their company’s evolution. As any small business prospers, they wanted to reflect the larger, more sophisticated company it has become.
The client wanted to veer away to the previous branding direction for being outdated and too vague. The approach this rebrand took was to showcase Fineline as a cool but modernly corporate business that can take on any type of accounts from different industry.