Purpose and Design
Portfolio by JD Doctolero

About

“Personally I am very detail-oriented and have a passion for symmetry and order in my life"

Dream clients include: startups, indie brands, dreamers, & cool corporate guys. Who am also fortunate enough to get to work with since day one.

Dream clients include: startups, indie brands, dreamers, & cool corporate guys. Who am also fortunate enough to get to work with since day one.

 

I majored in Advertising under College of Fine Arts and Design in the University of Santo Tomas in Manila. Went on to work for Vapor Studio to get first hand experience designing in a studio.

While working in the studio, I found friends and colleagues asking for personal design works which I thought were really cool and could give me a chance to beef up my portfolio with the kind of projects I wanted to work on in the future. Eventually, I've decided to go freelance full time in order to continue experimenting with different styles with different kinds of projects.

As for my style, I equate beauty with intrigue. When something throws me off for whatever reason, or something is unexpected that’s what I find beautiful, anything with shock value. Something that makes you "why didn't I think of that?"

Personally I am very detail-oriented and have a passion for symmetry and order in my life (strange as that sounds) I seek it out and it becomes normative so when something visually disturbs me, that’s when I take extra time to analyze it and I think it’s in that awareness that a sort of effect is stirred and that’s generally my experience of beauty.

It doesn’t have to be strange things though; conventional beauty or when something is so symmetric or flawless, that arouses the same kind of appreciation. I guess beauty for me is simply intrigue; curiosity and the desire to further understand and by extension appreciate.

Design is a very goal-oriented field and I guess that's what made me passionate about it. At the moment, I'm working towards taking a master's degree in Design.